Repeat A Message For It To Be Remembered

It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon a call to action.  This is why we are inundated with branding messages from billboards to websites to athletic events.

In the workplace, the average person needs to hear new information at least three times before it registers into their mind for immediate recollection.  Similarly, the average person needs to hear new information at least seven times in order to retain it.  This makes one wonder how many times below average people must hear a message before they retain it.

It is the leader’s job to communicate the message, their values, what’s right about what’s happening, and what’s wrong — over and over and over again. To be on the same page, everybody has to hear the message repeatedly.

Empowered leaders repeat their message and their teams experience more success.

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Explore posts in the same categories: Communication, Leadership

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