Repeat Your Message If You Want It Remembered
It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon a call to action. This is why we are inundated with branding messages from billboards to websites to athletic events.
In the workplace, the average person needs to hear new information at least three times before it registers into their mind for immediate recollection. Similarly, the average person needs to hear new information at least seven times in order to retain it. This makes you wonder how many times below average people must hear your message before they retain it.
It’s your job to communicate your message, your values, what’s right about what’s happening, and what’s wrong — over and over and over again. To be on the same page, everybody has to hear the message repeatedly. Even when you tire of the message, you have to keep communicating it.
Empower yourself to repeat your message and your team will experience more success.
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