Archive for the ‘Sales’ category

Apply Interpersonal Intelligence To Your Sales Approach

December 3, 2010

In his controversial book, Frames of Mind – The Theory Of Multiple Intelligences, Howard Gardner introduces the theory of seven different intelligences: linguistic, musical, logical, spatial, kinesthetic, intrapersonal, and interpersonal.  Gardner defines interpersonal intelligence as: the ability to read the intentions and desires of other individuals and act upon this knowledge*. How do you or [...]

Opposites Don’t Attract

September 12, 2010

Have you ever heard the phrase opposites attract? It’s wrong. It makes sense to us but it’s still wrong. The data on relationships are completely convincing – people who are like one another tend to be attracted to one another. The problem with this “opposites attract” mentality is that leaders are naturally attracted to hiring [...]

Conversation Tips When Communicating To A Dominating Personality Style

March 8, 2010

Whether it is intended or not, most people when in buying or customer mode take on the characteristics of a “dominating” personality style.  It’s a natural defensive posture we all assume when we are concerned someone may take advantage of us. The best way to present to these buyers/customers when they are in that mode [...]

Consider The Needs And Style Of People You’re Addressing

February 24, 2010

Whether you are a leader providing feedback to a direct report or a sales person addressing a prospect or client, think about the style and communication needs of the receiver of your communication.  People have very different needs and preferences in the way they process communication, and in their natural style of delivering it. As [...]


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